Healthvana — June 10 Creative Update

Placement 1 of 3

Carousels, as they appear in Facebook Feed

Swipe or scroll the cards inside each phone. These run in Facebook Feed and Instagram Feed and Explore. Each card clicks through to StartPrEP.com.

Updated in this round: the give-back carousel now carries the one-for-one message and the "One for One to End HIV." tagline.

Healthvana

Primary text and headlines

For the feed and story ads, Meta pairs each image with one of three primary texts and one of five headlines. Here is the full rotation.

Headlines in rotation

Get PrEP. Give Back. Free PrEP for Most Patients Start PrEP, Give Back PrEP Care, Free for Most Get PrEP. Give Back. Free.

Primary text variations

Variation 1 · "What if getting PrEP also meant giving back?"

What if getting PrEP also meant giving back? That is part of what makes Healthvana different. When you get PrEP care for free* through Healthvana, we help someone else get access to free* PrEP care too. It is also built for real life. Private at-home testing. Visits online. Ongoing support from a team that actually shows up. For most patients, PrEP care is free*. Protection for you. More access for the community. *PrEP care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider's discretion.

Variation 2 · "Access to PrEP still is not equal."

Access to PrEP still is not equal. It should be. Healthvana is helping change that. Their model expands access to free* PrEP care for people without insurance while making PrEP care easy, private, and affirming for the people they serve every day. Everything happens through telehealth. Private at-home testing. Visits online. Real support. For most patients, PrEP care is free*. You get peace of mind. Someone else gets access. *PrEP care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider's discretion.

Variation 3 · "Here's something most people do not know."

Here's something most people do not know about getting PrEP. With Healthvana, taking care of yourself can also help expand access to free* PrEP care for someone without insurance. That community impact is built into how they operate. And for most patients, PrEP care through Healthvana is free*. It is fully telehealth, with a private at-home testing kit, online visits, and support that respects your time, your privacy, and your identity. Get PrEP. Give Back. *PrEP care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider's discretion.

Behind the scenes

Where these stand in the ad account

Staged and ready

All 24 updated images are loaded into Meta as new versions of the existing ads, sitting paused next to the current ones.
Nothing changes until you approve. The moment you give the go-ahead, we switch the new versions on and retire the old art in the same step.
Links, tracking, and budgets carry over exactly as configured. Every ad clicks through to StartPrEP.com with campaign tracking intact.

Audience and placement

Your preferred zip codes only. All ads target the 231 zip codes on file, covering people who live in or recently spent time in those areas. Meta's automatic audience expansion is switched off, so delivery cannot drift outside them.
Community-safe targeting. No interest or behavior labels are used. The ads reach the right audience through your zip list, your first-party data, and creative that speaks directly to the community.
Premium placements only. Facebook and Instagram feed and stories. No third-party app network, no low-quality surfaces.
Smarter spend. People who already became leads in the last 180 days are now excluded, so the budget goes to reaching new people.

The updated PrEP ads, shown exactly where they will run. One for One to End HIV.